Ford Fiesta Two-Tone

This project involved designing a responsive, full-screen expandable ad that targeted mobile devices. The idea was to promote Ford’s new line of Fiestas by showing, in a fun way, how many colour combinations were available.

I approached the project in a fully responsive manner, starting first with the smallest screen size and lowest power and then modifying the design to work better on larger, more powerful devices. I enjoy mobile design as there are many factors you need to take into consideration when designing for less powerful devices, and I used my experience to full effect here.

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  • Client: Ford
  • Categories: Design, User Experience, UI, Animation