Ford Fiesta Two-Tone
This project involved designing a responsive, full-screen expandable ad that targeted mobile devices. The idea was to promote Ford’s new line of Fiestas by showing, in a fun way, how many colour combinations were available.
I approached the project in a fully responsive manner, starting first with the smallest screen size and lowest power and then modifying the design to work better on larger, more powerful devices. I enjoy mobile design as there are many factors you need to take into consideration when designing for less powerful devices, and I used my experience to full effect here.
- Client: Ford
- Categories: Design, User Experience, UI, Animation